Search Engine Optimisation and Anchor Text

Liz Cable
2 min readOct 17, 2019

A quick recap for #MFC4023 Core Production Skills students on using anchor text.

What links should I use? Where should I link to and why?

Try this handy mnemonic. You can use each type more than once, or all six in one post if you like.

SPIRAL:

S | Self-promotion — internal link to own site content.

P | Practical tool — do this, buy this, watch this.

I | Influencer — grow your audience — get their attention.

R | Relationship maintenance — shout out to your solid supporters.

A | Authority — prove your point, gain trust.

L | Location — build local community.

PUTTING IT INTO PRACTICE:

Rewrite these sentences to make the most of the anchor text.

Think: Why is it poor anchor text? What am I linking to? Why am I linking there?

  1. Newlook has an amazing sale on right now, so why not stock up on gifts for family and friends, and maybe for yourself, too?
  2. One in five people in Britain admit to drinking alcohol to help them nod off. Perhaps there are better ways to get to sleep? Here’s some top tips to help.
  3. Why be bored, when you can play board games? In its last run of the season, Cards or Die returns to Le Chalet for a fun-filled evening.
  4. This film about micro aggressions and racism will make you think, and it’s been nominated for an award at Leeds Trinity University.
  5. You can’t be too careful when it comes to keeping inquisitive toddlers safe in the home. Take your eyes off them for a moment, and disaster could strike. The government has something to say about keeping your home safe.

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Liz Cable

Social media | digital narratives | sharing economy | transmedia @LeedsTrinity Writer, Escape Room designer, puzzle-maker & bookworm #jisc50social Views my own